As social media becomes more ubiquitous, assisted living communities are finding new and innovative ways to prepare a social media strategy for their advantage. By having a social media presence and developing themselves as social media powerhouses, they are able to communicate with loved ones of those in the facility, share important information and stay connected in a way that doesn’t require visiting them in person.
The use of social media platforms by assisted living communities is a sign of the times. In an age where people are increasingly connected online, it makes sense for these senior living facilities to use social media channels as a way to reach out to loved ones. Social media allows for easy communication and sharing of information, both of which are crucial for families with loved ones in assisted living.
What Is Assisted Living Social Media Management And Why Do You Need It?
Social media management for assisted living is a process by which assisted living communities use various forms of social media to communicate with the family members and loved ones of those who reside in the facility. The purpose of this communication is to provide updates on the resident, share information about events and activities taking place at the assisted living community, and communicate on other important topics.
Communication is key in these situations, and social media marketing provides an easy way for families to stay in touch with what’s going on at the facility. Families can share photos, updates, and thoughts on topics that are important to them. This helps to keep everyone informed and connected, even if they can’t be there at the senior living community.
The popularity of social media is undeniable. We are all connected to it, whether we see it or not. A new trend in the assisted living community is taking this social connection one step further by using social media for its potential business effects.
Social media is a powerful force that each of us, including the people who work at our loved one’s assisted living facility, is exposed to on a daily basis. Facebook use has increased over 6% annually over the last 6 years, Twitter users have increased 15% per year and Pinterest use has grown 18% per year in the same time span – conventional wisdom would be to include these great outlets when advertising an assisted living facility.
Significance Of Social Media Management For Assisted Living
One of the main reasons why senior living communities need social media management is to build relationships with the social media users and families of baby boomers who reside in the facility. It can be difficult for families to visit their loved ones in person on a regular basis, so social media provides a way for them to stay connected and up-to-date on what’s going on.
Additionally, social media can be used to share important information with families, such as updates on the resident’s health or upcoming events. Finally, social media can also be used to communicate with families directly, answering any questions they may have.
The Benefits Of Using A Social Media Management Company For Your Assisted Living Community
When it comes to assisted living communities, there are a lot of different aspects that need to be taken into account. From marketing and public relations to resident care and activity planning, it can be difficult to keep everything organized and running smoothly. That’s where a social media management company can come in and help.
A social media management company can help your assisted living community by taking over the day-to-day tasks of managing your social media accounts. This includes creating and publishing content, responding to comments and messages, tracking analytics, and more. By outsourcing this work to a professional company, you can focus on the important things – like providing top-notch care for your residents!
1. Increased Brand Awareness And Reach
There is no doubt that social media management is a critical piece of the puzzle when it comes to digital marketing, branding, and reaching prospective residents to generate leads. By managing and monitoring your facility’s social media accounts, you can create a more consistent brand voice, increase awareness for your community, and reach your desired audience.
Additionally, social media management tools can help you track who is talking about your facility online, which can give you insights into what people think of your community and what improvements could be made. Overall, social media management for senior living is an important part of any successful marketing strategy, and should not be overlooked.
2. Improved Customer Service And Satisfaction
The use of social media for customer service has exploded in recent years. Facilities are now able to address issues and concerns with customers in a public forum, which can lead to improved customer service and satisfaction.
In a study by Lithium Technologies, it was found that 89 percent of customers who receive a response on social media feel satisfied with the facility’s customer service. Additionally, research shows that 66 percent of customers who complain on social media expect a response within one hour, and senior living communities who respond quickly are more likely to keep those customers.
Social media management is essential for senior living communities looking to improve their customer service and satisfaction. By monitoring social media channels and responding quickly to complaints and inquiries, a senior living facility can show its customers that they care about their satisfaction.
3. Increased Website Traffic And Seo Ranking
A strong social media presence is essential for any assisted living facility in order to increase website traffic and ranking for search engines. By creating engaging content and interacting with customers through social media channels, facilities can build trust and credibility with potential residents and their families.
This content can include blog posts, infographics, images, and videos. By regularly sharing this type of content on social media, assisted living communities can attract new website visitors, improve their engagement and SEO ranking.
Additionally, a social media marketing team can help utilize social media to incorporate search engine optimization into your web content which can further promote your facility and attract new residents. A management team can also help assisted living facilities stay up-to-date on industry news and current trends, which can help them better serve their residents.
How To Find The Right Company For Your Social Media Needs
When it comes to social media management, one size does not fit all. Every facility is different, and every community has unique needs when it comes to its social media presence. That’s why it’s important to find the right social media management company for your specific senior living community. Following are a few tips on how to find the right company.
1. Do Your Research
When you’re looking for a social media management company for your assisted living facility, it’s important to do your research. Make sure to ask the social media management company questions about their services, experience, team, etc., so you can be sure they are a good fit for your facility.
Not all companies are created equal, and some may not be the best fit for your specific facility. By doing your research, you can find a company that understands your needs and can help you reach your goals. Make sure to read reviews and compare pricing and services offered.
2. Ask Around
When it comes to social media management for your assisted living facility, it is important to ask for recommendations from others who have used these services. By doing so, you can get a good sense of which company will be the best fit for your needs.
Additionally, it is crucial to consider the company’s experience and expertise in the assisted living industry. With the right social media management company in place, you can ensure that your facility’s online presence is top-notch and that residents and their families have access to the latest information and updates.
Talk to your colleagues, friends, and family members about their experiences with social media management companies. They may have had a good or bad experience with a specific company, and you can use their information to make the right decision for your facility.
Ask for references from other senior living communities who have worked with the social media management company to get an idea of their quality of work. Read reviews from past clients to see what they thought about the company’s services.
3. Test Them Out
It’s important to find a social media management company that offers the services you need and that has a team of experts who understand your senior living community and target audience. Don’t commit to a social media management company until you’ve worked with them first. You can take advantage of their free trial period, or work with them on a test assignment before you let them handle your entire social media presence.
If you’re not happy with the results that your social media management company is producing, tell them. They shouldn’t have an issue making changes so you can be satisfied with their work.
The Various Types Of Services Included In Social Media Management
There are a variety of different services that can be included in social media management. Typically, these services will help to improve the overall effectiveness and reach of the senior living community’s social media marketing efforts. Some of the most common services included in social media management include the following.
1. Social Media Strategy Development
This service can help facilities create a plan for their social media marketing efforts. This can include developing goals, target audiences, and strategies for how to best reach those audiences. A social media management company can develop a social media strategy that is tailored to your specific business needs.
This can include the use of specific platforms, as well as the timing and content of your posts. Having a well-developed social media strategy can help you to reach your target audience and achieve your business goals.
2. Social Media Content Creation
This service can help facilities in the healthcare industry create high-quality content for their social media profiles and pages. This content can include relevant posts, images, and videos that will engage and interest followers.
By providing engaging and interesting content like success stories of satisfied older adults and senior care, facilities can create a connection with the adult children of the residents and customers that goes beyond just the sale of a product or service. This connection can help to create loyalty among customers, which can lead to increased sales and referrals.
3. Social Media Account Management
This service includes monitoring social media sites to answer questions, respond to relevant comments, delete negative comments, share posts and manage interactions with followers. Social media account management is important because it allows senior living communities to focus on their core marketing strategies.
Social media management companies offer a wide range of services that can help assisted living facilities grow their online presence on social media platforms. These companies can schedule posts and help senior living communities with tasks such as creating and posting relevant content, managing social media accounts like keeping Instagram stories updated and tracking results.
4. Social Media Reporting
This service can include creating reports that outline the results of a company’s social media campaigns. Management companies provide a valuable service by helping assisted living facilities to keep track of their online reputation and to report on any issues that may arise.
A good social media strategy can help to ensure that any problems are dealt with quickly and effectively and that the reputation of the assisted living facility is maintained.
The benefits of using a social media management company to take care of your assisted living community’s needs are substantial. You don’t have to worry about finding, or hiring the right person for the job or set up and maintain an entire plan yourself. We can help you do all that! Reach out today if you want more information on how we can be your partner in this endeavor. Do you need one? Contact us!