Are You Interested In Learning How To Generate Leads For Senior Living Community?
The average age of Americans is increasing, and this means that there are more seniors than ever before. as a result, the demand for senior living facilities has increased as well. if you’re looking to help people find the right facility or if you want to start your own business helping seniors find their new home, then this guide will be perfect for you.
This guide will teach you everything from where to get leads all the way through closing deals with them. you’ll learn what makes a good lead and how to turn them into paying clients. our lead generation strategies are proven to work and will generate a steady flow of qualified prospects into your business every month.
Why Generate Leads for Senior Living Facility?
Leads are the most important part of any growing business. Without leads, a senior living community will not have enough potential customers to make its services worthwhile.
Senior living communities need leads to keep their residents happy and healthy. Leads bring in revenue, which is needed to support resident care. A lack of leads may mean a community has to reduce staff or services, which is bad for all parties.
Getting new residents is also helpful in generating word-of-mouth marketing. Happy residents and staff lead to more leads; they get the word out about the community and may refer their friends or family members.
If a community doesn’t have enough leads, residents will be placed on waitlists for other communities. These waitlists can take months or years to clear, and sometimes people even die while waiting for a space in another community. The average wait time is 6-7 months, which is 6-7 months of your community missing out on what could have been revenue. Bottom line, senior living communities need to fill vacant rooms to prevent closing down.
Social Media And The Internet For Assisted Living Facility
Now that we understand the importance of leads, let’s explore some ways to get leads. In today’s business environment, social media and the Internet are vital sources of leads for any business, senior living communities included.
One thing you can do to generate leads via social media is to establish social media accounts for your community with regular content updates to keep potential new residents and their families updated with what’s going on at the community. You can make a Facebook page and other platforms too, like Twitter and Instagram. The social media pages could promote the community by including things like video tours. You can also use targeting technology on these platforms to target people who are interested in senior living communities or retirement homes.
Creating a website and email newsletter campaign to potential leads are other good ways to keep potential future residents engaged and in the loop with what’s happening at your community. They’ll be able to get information at a glance on your website, and sending out regular emails will ensure your community is top of mind for them. Be sure to include links to your website on your emails, and links to your social media channels too.
Creating a lead generation campaign is another way to use technology to generate leads. The first step is to understand the demographics of your target audience. Once you have that down, you should create a compelling, customized message for each group so they know how you can help them. Make your message tailored to each specific group to maximize your chances of a lead converting to a sale.
Being Active In The Community
While technology gives us many new options for lead generation, sometimes doing things the old-fashioned way works too. Being proactive and becoming a trusted member of your community is a sure-fire way to get additional leads for your community.
One way you could do this is by reaching out to local organizations like churches, community centers, and schools. You can see if they have any interest in partnering with you for events or fundraisers to get your name out there for a good cause. You can also reach out to these organizations and see if you can offer a free presentation about the benefits of senior living.
Holding monthly events like bingo, potluck dinners, and holiday parties where guests can intermingle with potential new residents is another way to give potential leads a run night out while also showing them what it would look like to live in your community.
Finally, you can build relationships with doctors and hospitals in the area. This way, when they need to refer a patient to a senior living community, they can recommend yours. Make sure they know that you are available when their patients need assistance.
Leverage Your Assisted Network
Using your own personal network can also help you generate leads. Word of mouth advertising is essential in the senior living industry. The service provided is so important that people want to buy from people that they know and trust.
Here’s an idea you could try out with your personal network. Create a list of 10 people in your life you know who are over the age of 65. Call each person and ask them if they want to stop by your community for lunch or coffee – make sure you offer to pay. Show them around the community and see if there’s anyone they know who might be interested in living in a community like it.
Don’t forget that your staff is also part of your network! Make sure that every employee in the community knows what their role is when it comes to generating leads. Be sure that there is staff available at all times of the day so visitors can get more information about the services offered by your community.
Offering incentives for referrals – for your staff, for residents, and for their loved ones – is another way to leverage the people already within your network to get additional leads.
How To Contact People Who Expressed Interest In Senior Living Facility
As part of the lead generation process, you should create a list of people who have expressed an interest in senior living. Call each person on the list and introduce yourself, then ask if they are interested in discussing their needs with you. If they are interested, set up a time and meet with them to discuss what they’re looking for.
Many leads may be wondering how to explain the concept of senior living to their parents. Let them know that there are many different types of senior apartments and communities out there that offer a wide range of amenities and services tailored to suit your needs- so you’ll want to find one that’s close by or in an area where they’re already familiar with.
And be sure to let them know that senior living isn’t just for old people! Seniors can live independently with all the benefits of assisted care available when needed- like housekeeping, meal preparation, medication management, and transportation assistance. And even if the senior is not ready to give up this much independence yet, there are plenty of options that allow them to stay in charge of their own life.
Don’t forget to mention the social aspect, too. Senior living communities provide opportunities for making new friends who share similar interests or backgrounds.
- Here are some helpful points you could make while having the conversation:
- “Seniors are the fastest-growing age group in America, and they’re living longer than ever before.”
- “We provide quality care for seniors with dementia, Alzheimer’s disease, Parkinson’s disease, stroke, ALS (Lou Gehrig’s Disease), or other neurological conditions.”
- “We offer activities like cooking classes and art lessons to keep them engaged in their surroundings.”
- “Our staff is trained to help seniors maintain their independence by teaching them how to use everyday technologies like smartphones and tablets.”
Finding the right senior living community can be difficult. There are so many communities to choose from, and each has its own criteria for eligibility that you need to meet in order to qualify as a resident. If you’re looking for assistance finding leads or want help starting your own business helping seniors find their new home, we can partner with you on generating leads for your senior living facility. Reach out today.